Have you ever tried buying a product online but abandoned the purchase when you reached the payment page? If you have quit the online purchase because you were uncomfortable about divulging your banking card details, frustrated with tiresome form filling processes, or because there was an error on the payments page, you have company! 80% of Indian e-commerce shoppers prefer to pay cash and hesitate to provide credit/debit card details online!
It is no wonder that most online stores in India offer cash payment options to customers. This popular payment choice ensures that customers pay cash for their purchase, at their doorstep, when they buy online.
Most e-commerce stores in India offer Cash on Delivery (COD) or Cash Before Delivery (CBD) options to customers. Cash on Delivery (COD) is not always favorable to online shopping sites especially when customers choose to return products if they do not like it! With an average product rejection rate of 18 to 20% (that sometimes crosses 40%), many online shopping sites now prefer CBD!
In addition to replacing the “O” in COD with a “B”, CBD also mandates that customers pay cash for their purchase BEFORE the online shopping store SHIPS their product! Thus, customers make a purchase online, pay cash for their purchase (at their doorstep) within the next 48 hours, and receive their product (also at their doorstep) thereafter!
For serious shoppers, the process of paying for a purchase before it is delivered to them should not really matter! After all, CBD provides all the advantages of COD! CBD spares them the troubles of remembering credit/debit card details, worrying about failed transactions, filling up payment gateway forms, and what not! What’s more, online shopping stores in India value their customers too much to run away with their money! There is a lot at stake in CBD transactions. In most cases, e-commerce stores tie up with
doorstep cash payment networks, such as Gharpay, to facilitate effective cash collection. Therefore, the responsibility of ensuring that customers receive their products is shared by both the online shopping store and the doorstep cash payment network.
Thus, CBD works superbly well for both online shoppers and e-commerce companies! AllThingsCustomized.com– an online shopping store that encourages customers to design their products – offers CBD, in addition to online banking payment options.
Customers residing in the following Indian cities can avail CBD payment options when purchasing from AllThingsCustomized.com: New Delhi & NCR, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Chandigarh, Vishakhapatnam, and Ahmedabad.
In addition to AllThingsCustomized.com, many other online stores are also opting for CBD over COD! So, the next time you spot CBD option on a product payment page, go ahead and select it. All is Well!