Category Archives: Rajnikanth

How Bollywood Celebrities Influence Tourist Footfalls

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Recently, an article in Economic Times listed Bollywood actors/actresses who endorse tourism projects. As I read through the list, there were a few predictable “Bollywood celebrity-state tourism” tie-ups. For instance, Rajnikanth and Preity Zinta are brand ambassadors for their native states – Tamil Nadu and Himachal Pradesh respectively.

Then, there are some Bollywood celebrities who choose to endorse an Indian state that is not their native. For instance, Amitabh Bachchan – the legendary actor from Allahabad, Uttar Pradesh – has chosen to advertise for Gujarat state’s tourism.

These alluring advertisements of Gujarat tourism (featuring the legendary AB) have hit the jackpot! The state’s tourism has seen a drastic increase in tourists (after AB’s endorsement) including a 30 percent rise in foreign travelers!

Amitabh Bachchan is not the only Bollywood celebrity who does not endorse his native state’s tourism. To give him company are Shahrukh Khan and Prachi Desai. Shahrukh Khan endorses West Bengal’s tourism while Prachi Desai is Goa tourism’s brand ambassador.

The last star in the list – Akshay Kumar – is endorsing neither his

native state Delhi nor any other Indian state. He has chosen to endorse the American country of Canada. Soon, you will see Akshay Kumar in advertisements recommending Canada’s heritage monuments, national parks, food, and even culture to Indians. Salman Khan too has recently featured in a tourism advertisement for Cuba!

If Akshay Kumar and Salman Khan do (for Canada and Cuba respectively) what AB has done for Gujarat, then imagine this – Canada and Cuba might receive more number of Indian tourists than many Indian states themselves!!

It surely seems like a wake-up call for tourism ministries in Indian states and a new way of revenue generation for Bollywood celebrities :) !!

By the way, have you seen any advertisements of Canada featuring Akshay Kumar? I haven’t!!

 

Is Bengaluru Forcing you to Spend on a Particular Luxury Accessory?

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Over the years, Bengaluru and Bengalureans have been tagged as friendly and tolerant! For instance, Bengaluru’s weather (temperature, in particular) ensures that residents can wear a wide range of apparel throughout the year.

This could soon change given the way the city’s air and pollution are taking shape. Residents might soon complain that Bengaluru is not as friendly as before – that Bengaluru is forcing them to buy and wear a particular luxury accessory called sunglasses or cooling glasses!

This garden city is plagued by dry air – the kind that carries a large number of particles such as sand, dust, and pollen. The number of harmful particles in Bengaluru’s dry air is increasing manifold thanks to rise in vehicular pollution and dust from construction projects. These harmful particles in the air enter your eye and cause allergies and dryness.

An astonishing number of Bengaluru residents are complaining about itchy or burning eyes. Initially ophthalmologists suggested that the main cause could be prolonged exposure to computer screens, but their diagnosis has since changed! Most ophthalmologists now suggest that you should wear cooling glasses while traveling in Bengaluru. Sunglasses or cooling glasses prevent tiny air pollutants from crash landing into your eyes and also provide relief from the glaring sun!

You are thus left with no choice but to wear cooling glasses while traveling in Bengaluru. So, the next time you spend a bomb on those designer coolers, don’t feel guilty because the doctor says it’s good for your eyes :) .

If you still need more inspiration or cannot figure out the right kind of cooling glasses, the following video featuring Tamil super hero – Rajini (in the movie Sivaji) – donning various sunglasses, could help :)